E-CommerceSea Foam Works: An Online Platform for Engine Cleaning Solutions
- IA PLANNING
- USER JOURNEY
- UX STRATEGY
- UX/UI DESIGN
- WEB DEVELOPMENT
- TESTING
- Website
About Sea Form Works
Sea Foam Works is a comprehensive web platform offering trusted engine treatment solutions and expert maintenance guidance. Alongside iconic products like Motor Treatment, Marine PRO, and Deep Creep, the platform provides DIY how-to guides, problem-solving tips, product usage videos, and retailer locators. It helps users clean fuel and oil systems, prevent engine issues, and improve performance across cars, boats, and small engines. Safe, effective, and easy to use, Sea Foam empowers drivers and pros to extend engine life with confidence.
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Client’s Location
United States
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Development Time
6 Months
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Target Users
DIY Mechanics, Auto Technicians, Boat Owners, Small Engine Users, Retail Partners
Technologies Leveraged
We used modern, secure technologies to fast-track feature development and ensure smooth, scalable performance across the entire platform.
WordPress
PHP
MySQL
CloudFlare
HTML5
CSS
The Need
Our Sea Foam client envisioned a digital platform that would go beyond selling products — one that educates, empowers, and supports users in solving engine problems on their own. The client wanted a user-centric hub that seamlessly showcases product benefits while guiding DIYers and professionals through proper usage. They partnered with Codiant – A Yash Technologies Company to bring this vision to life combining robust backend architecture with an intuitive frontend experience. The goal: create a high-performing website that simplifies product discovery, provides step-by-step guidance, and strengthens trust in Sea Foam’s engine care solutions.
Client Goals
Sea Foam Works aimed to create an all-in-one digital hub that educates users, promotes product awareness, and simplifies engine maintenance. The client wanted a responsive, easy-to-navigate platform that supports DIY users and professionals alike, while highlighting Sea Foam’s multi-purpose treatment products and growing range of automotive solutions.
Key Objectives
- Build an educational platform for vehicle maintenance users
- Provide DIY guides for solving engine performance issues
- Showcase all Sea Foam product categories in detail
- Ensure responsive design for every device and user
- Integrate store locator for easy product availability tracking
- Enable backend support for content updates and promotions
Digitally Appealing Designs
Our UI/UX team developed hi-fi prototype after low-fi approval, through intuitive interfaces and aesthetically appealing layouts.
Web Visual Designs
To design visually captivating websites, our UX experts combined creativity and functionality to create a simple yet impactful interface that delivers the brand's message.
Development
The Sea Foam Works platform was designed to serve diverse user groups through a rich set of interactive, educational, and product-support features. Each user experience was tailored to their specific needs.
How-To Guides
Step-by-step tutorials for using products in home garages.
Issue Fixes
Help diagnosing and resolving common car engine problems.
Usage Videos
Visual product demonstrations for confident at-home applications.
Fuel Tips
Content on cleaning, stabilizing, and preserving fuel systems.
Oil Treatment
Instructions for treating engines through oil system applications.
Seasonal Care
Guides for winterizing or storing vehicles and equipment safely.
Product Finder
Tool to match products to specific engine issues.
First-Time FAQs
Answers to safety, usage, and performance-related questions.
Maintenance Planner
Custom schedules for monthly, seasonal, and yearly engine care.
Ingredient Info
Transparency on product composition and safety data sheets.
Retail Locator
Find nearby stores to buy Sea Foam products instantly.
Mobile Friendly
Optimized for DIYers using phones in garages or outdoors.
Product Catalogue
Detailed specs and benefits for each treatment and solution.
Usage Dosing
Exact measurements for fuel, oil, or transmission system treatments.
Engine Diagrams
Visuals showing product application across engine components.
Quick Reference
One-page usage sheets for busy workshop environments.
Pro Tutorials
Advanced videos tailored to mechanic-level use and understanding.
Service Tips
Insights for integrating Sea Foam into routine maintenance jobs.
Bulk Orders
Options and info for buying products in commercial quantities.
Certifications
Access to product safety, compliance, and SDS documents.
Mechanic FAQs
Common technician queries with expert-backed responses and examples.
Retail Support
Assistance tools for resellers and repair shop product promotion.
New Launches
Early info on upcoming tools and advanced treatments.
Live Support
Contact Sea Foam reps for in-field questions or clarifications.
Marine Guides
Step-by-step usage instructions for marine engine applications.
Storage Prep
Tips for winterizing or storing boats with fuel stabilizers.
Water-Resistant Use
Guidance for using products in moisture-prone environments.
Two-Stroke Support
Treatment compatibility for two-stroke marine engines and equipment.
Fuel Cleaning
Instructions for removing water, gum, and ethanol residues.
Maintenance Calendar
Marine-specific care schedules based on usage and season.
Product Comparisons
Helps choose between general and marine-specific Sea Foam treatments.
DIY Repairs
Guides for quick fixes while on or near water.
Outboard Engine Help
Targeted content for outboard motor cleaning and upkeep.
Boat Locator
Store locator optimized for marina and coastal retailers.
Safety Docs
Marine product safety sheets and hazard classifications available instantly.
Mobile Tools
Resources easily accessible from boats or docks via phone.
Project Outcomes: Evaluating the Impact
Since its launch, the Sea Foam Works platform has significantly elevated user engagement by delivering a seamless product discovery and education experience. The digital hub has helped DIYers and professionals find solutions faster, explore maintenance tips, and access product guidance with ease. With improved navigation, responsive design, and integrated resources, Sea Foam has seen increased customer interaction, trust, and retention across both first-time and returning users.
- 40% increase in page views across product and guide sections.
- 65% of users engaged with DIY troubleshooting content.
- 50% boost in store locator usage for nearby retailers.
- 3X more time spent exploring product features and videos.
- Surge in returning visitors for seasonal engine maintenance tips.
- Positive user feedback praising ease of navigation and clarity.
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