An Online E-commerce Beauty and Personal Care Store
- IA PLANNING
- SITE MAPPING
- USER JOURNEY
- UX STRATEGY
- UX/UI DESIGN
- TESTING
- iOS
- Android
About Kunooz And Whites
Kunooz is a leading Beauty & Personal Care e-commerce website platform exclusively available for the UAE audience. The e-commerce store have a great variety to offer to its customers that one can think of. The website is well-organized with a wide range of products categorized under meaningful and easily understandable sections.
The customer can directly add the product to their cart and make easy and instant payment by choosing any of the available payment modes. Additionally, the customer can select the delivery option or store pickup option, based on their convenience.
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Client’s Location
UAE
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Development Time
08 Months
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Target Users
Ecommerce brand Includes (Cosmetics, Wellness products)
Technologies Leveraged
We leveraged the strength of robust and secure technologies, tools, and frameworks used in the app/web to escalate the creation of new features and functionalities.
NodeJS
React Native
Swift
HTML5
CSS
Bootstrap
The Need
Kunooz and Whites, a beauty and personal care e-commerce brand, wanted to deliver a more distinctive shopping experience for its UAE customers. The client required skilled developers and designers to modernize its online store, improve navigation, and optimize the platform for better conversions and return on investment. It partnered with Codiant to hire a dedicated development team capable of enhancing website performance, refining customer journeys, and creating a contemporary e-commerce experience aligned with the brand’s market positioning.
Client Goals
Kunooz and Whites partnered with Codiant – A Yash Technologies Company, to hire skilled developers for revamping its e-commerce platform and strengthening its digital presence in the UAE beauty market. The engagement focused on expanding technical capabilities, improving customer journeys, and creating a high-performing shopping experience. Here is a brief look at the key resource augmentation objectives defined by the client:
App Objectives
- To hire experienced e-commerce developers for redesigning and redeveloping the existing online store.
- To strengthen the development team with dedicated resources skilled in frontend, backend, UI/UX, and quality assurance.
- To engage a scalable technology team for improving website performance, checkout workflows, conversions, and overall customer experience.
Mobile Visual Designs
Our UI/UX team developed hi-fi prototype after low-fi approval, through intuitive interfaces and aesthetically appealing layouts.
Development
The Kunooz and Whites e-commerce platform comprises 3 stakeholders’ i.e. Customer, Delivery, and Admin Panel. To streamline all the three platforms to work in sync, they are equipped with varied features and functionalities that are listed below.
Easy Onboarding
The customer can quickly log in/sign up with an email id/mobile number and password.
User Profile
The customer can manage their profile details to place the order quickly.
Search
The customer can search any product directly from the search option.
Add Product
The customer can add the required product into the cart along with the quantity.
Product Details
The customer can easily find the product description, reviews, and ratings before placing the order.
Product Comparison
The customer can compare any of the products with similar products that are available on the platform.
Make Order
Customer can place their order by adding the required products and their quantity.
Select Delivery Mode
The customer can select the home delivery option or pickup option from the nearest store.
Make Payment
The customer can make payment by choosing any of the available modes.
SignUp/Login
The delivery person can easily sign up/log in with an email id/phone number and password.
Manage Profile
The delivery person can update the profile details along with vehicle details and valid documents.
Receives Order Request
The delivery person receives notification and details of the new order placed for home delivery.
Accept/Reject Delivery
The delivery person can accept/reject delivery request received from the customer.
My Deliveries
The delivery person can track the details of all the previous deliveries.
Ratings & Reviews
The delivery person can view all the ratings and reviews received by the customer on their order delivery.
SignUp/Login
The admin can sign up/log in with an email id and password.
Customer Management
The admin can keep track of all the registered customers with their order details, activities, etc.
Delivery Management
The admin can manage all the order details and deliveries by assigning the delivery agent.
Store Management
Admin can keep an eye on the stocks, staff, and other activities happening in each store.
Payment Management
Admin can keep track of all the payments made through different modes.
Report Generation
Admin can prepare instant reports on different data for varying time period.
Project Outcomes: Evaluating the Impact
By hiring a dedicated development team from Codiant, Kunooz and Whites strengthened its e-commerce capabilities and delivered a faster, more engaging shopping experience. The augmented team improved technical performance, streamlined customer journeys, and supported the brand’s ongoing digital growth without the delays of traditional hiring.
- Modernized the online store to create a more engaging and premium shopping experience.
- Improved website speed and responsiveness for smoother product discovery across devices.
- Streamlined checkout workflows to reduce friction and support higher conversion rates.
- Enhanced navigation and product categorization for easier browsing and purchasing.
- Strengthened the brand identity through consistent colors, typography, and interface design.
- Added experienced development, design, testing, and analysis resources to accelerate delivery.
- Reduced internal recruitment effort while enabling continuous e-commerce optimization.
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