ParentingAn Online Platform to Strengthen Father-Child Bonds
- IA PLANNING
- USER JOURNEY
- UX STRATEGY
- UX/UI DESIGN
- BRANDING
- TESTING
- Website
About DaddioTime
DaddioTime is an innovative online platform designed specifically for fathers, offering resources, tools, and personalized recommendations to enhance parenting. It allows dads to create accounts, manage their children’s activities, and explore content tailored to their needs.
Users can access a collection of articles and activities focused on fatherhood, as well as recommendations for products that can enhance their experience with their children. With features like account management, calendar integration, and community support, DaddioTime aims to foster strong dad-kid relationships by providing engaging activities and expert guidance.
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Client’s Location
USA
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Development Time
12 weeks
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Target Users
Fathers, Families, Children, Brands and Advertisers
Technologies Leveraged
We utilized the power of robust and secure technologies, tools, and frameworks to enhance the development of new features and functionalities on this website.
WordPress
HTML5
CSS
JavaScript
MySQL
Bootstrap
The Need
The necessity for a dedicated platform for fathers has never been more pressing. Many dads are eager to take an active role in their children’s lives but often lack access to tailored resources. Research shows that involved parenting significantly improves children’s emotional well-being and development. However, without the right tools and support, many fathers struggle to find meaningful activities and guidance. In response to this gap, our DaddioTime client aimed to create an online platform to empower fathers, offering them the resources they need to foster stronger connections with their children.
Client Goals
Our client aimed to create a dedicated online platform that empowers fathers by providing them with essential resources and support for effective parenting. The primary goals for DaddioTime included:
Platform Objectives
- Provide personalized parenting resources and activities.
- Integrate affiliate marketing for easy product access.
- Enable user account management for tracking children’s activities.
- Ensure a user-friendly interface for easy navigation.
- Foster a community for fathers to connect and share experiences.
Digitally Appealing Designs
Our UI/UX team developed hi-fi prototype after low-fi approval, through intuitive interfaces and aesthetically appealing layouts.
Web Visual Designs
To design visually captivating websites, our UX experts combined creativity and functionality to create a simple yet impactful interface that delivers the brand's message.
Development
Our web development team initiated the development of distinct modules and comprehensive features for the primary stakeholders, including Visitors, Users (Dads), and Admin. They integrated functionalities such as:
View Activities & Events
Search, filter, and explore activities or events tailored for dads.
Mark Favourites
Save favourite activities or products for later access (login required).
Add To Calendar
Add activities to a personal calendar for easy planning (login required).
Product Recommendations
Explore curated dad gear, toys, and gifts linked to third-party sites.
Affiliate Links
Access recommended products via secure affiliate links.
Knowledge Library
Browse articles and resources on fatherhood, searchable by topics.
Filter Content
Narrow down activities and resources using filters.
Static CMS Pages
Access pages like About Us, Privacy Policy, FAQs, and Contact Us for information.
Responsive Interface
Enjoy a seamless experience across all devices.
Account Creation
Sign up, log in, and manage personal account details.
Children Management
Add, edit, or delete child profiles to receive tailored recommendations.
Personalized Recommendations
Receive custom activity and product suggestions based on preferences.
Manage Favourites
View and organize favourite activities, events, and products.
Calendar Sync
Add events to your calendar or sync with Google Calendar for reminders.
Reset Password
Easily reset or change forgotten passwords.
Profile Updates
Edit personal information and preferences at any time.
Access Saved Content
Revisit saved articles, activities, and events from your favourites list.
Seamless Logout
Log out securely and with ease after each session.
User Management
View, edit, and activate/deactivate user accounts as needed.
Password Reset
Reset user passwords if necessary for account recovery.
Manage Content
Perform CRUD operations for activities, products, events, and articles.
Update Static Content
Edit pages like About Us, Privacy Policy, and FAQs.
Dashboard Access
Get a comprehensive overview of website activity and key stats.
Manage Products
Add, edit, or remove product listings linked to affiliate sites.
Activity Management
Control the database of available activities and events.
Knowledge Resource Control
Oversee and update articles in the knowledge section.
Monitor User Engagement
Track user activities, favourites, and overall engagement.
Project Outcomes: Evaluating the Impact
DaddioTime has created a valuable platform specifically for fathers, offering an engaging and personalized user experience. Through its intuitive design and comprehensive features, the website supports fathers in managing their parenting activities and accessing relevant resources. The platform’s integration of affiliate marketing has also provided a seamless way to explore dad-related products, offering a new revenue stream for the client.
- Fathers can now manage parenting tasks with ease, thanks to personalized recommendations and activity tracking features.
- Increased engagement with resources, activities, and product recommendations, providing practical value to users.
- Enabled easy affiliate product browsing, driving additional revenue while maintaining user-centric functionality.
- The platform offers a robust admin system, allowing efficient management of users, content, and resources.
- The responsive design ensures an optimal experience across all devices, increasing user satisfaction and accessibility.
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