About Clinical Trial
Clinical Trial is a leading healthcare provider in the United States, specializing in providing comprehensive information on clinical research and clinical trials. Their mission is to determine the safety and effectiveness of new treatments, medications, and medical products. With a particular focus on Chronic Liver Disease and other medical issues, their goal is to increase monthly webinar enquiries and website traffic. This will enable them to expand their reach, allowing more people interested in exploring the field of clinical trials and medical research to access valuable information to inform healthcare decisions.
- Client’s Location
- Development Time
- Target Users
Clinical research companies, Patients
Healthcare marketing, while sharing some similarities with other industries, faces unique challenges. It requires a deep understanding of patient needs, adherence to strict regulations, and a strong ethical compass. Implementing a digital investment strategy is essential to harness technology for patient engagement and telemedicine. Content marketing builds trust by providing valuable health information. SEO and a well-crafted social media marketing (SMM) strategy ensure online visibility and patient education.
What we did
We delved into the challenges faced by our client and outlined the strategic solutions & implemented them to address their unique needs and drive impactful results.
To expand the reach of our webinar and boost conversions, we executed Google ad campaigns and generated valuable webinar leads.
We have optimized the complete website to improve website's visibility and ranking in search engine results pages (SERPs).
We increased traffic, improved brand recognition, and strengthened local presence by focusing on local citations in the USA.
Clinical Trial, a leading US healthcare company, partnered with Codiant to transform its digital marketing and SEO strategies. Their goal was to boost monthly webinar inquiries and website traffic, especially for those seeking info on chronic liver disease and medical research. Codiant's strategy included SEO, SMM, and content creation, leading to outstanding outcomes.
- Our digital marketing and SEO efforts resulted in a remarkable 75% increase in brand engagement.
- Clinical Trial's campaigns generated quality webinar registrations, educating participants about clinical trials & safety precautions.
- With our SEO strategies, Clinical Trial now ranks 45 keywords in the top 20 Google search results, increasing organic visibility.
- Our well-planned social media strategy led to an enhanced brand awareness of Clinical trial on various social media platforms.
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