Digital Marketing Boosting Clinical Trial with Webinar Inquiries & Organic Visibility
- DIGITAL MARKETING
- SEO
- PPC
- Website
About Clinical Trial
Clinical Trial is a leading healthcare provider in the United States, specializing in providing comprehensive information on clinical research and clinical trials. Their mission is to determine the safety and effectiveness of new treatments, medications, and medical products. With a particular focus on Chronic Liver Disease and other medical issues, their goal is to increase monthly webinar enquiries and website traffic. This will enable them to expand their reach, allowing more people interested in exploring the field of clinical trials and medical research to access valuable information to inform healthcare decisions.
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Client’s Location
USA
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Development Time
12 weeks
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Target Users
Clinical research companies, Patients
The Challenge
Healthcare marketing, while sharing some similarities with other industries, faces unique challenges. It requires a deep understanding of patient needs, adherence to strict regulations, and a strong ethical compass. Implementing a digital investment strategy is essential to harness technology for patient engagement and telemedicine. Content marketing builds trust by providing valuable health information. SEO and a well-crafted social media marketing (SMM) strategy ensure online visibility and patient education.
Our Solution
Codiant provided a complete suite of digital marketing and SEO services combined with a strong targeting strategy to reach value customers and drive ROI for Clinical Trial.
These services included targeted advertising to drive more inquiries and traffic by reaching out to people who are more interested in the brand. We also planned an SEO strategy to optimize and rank the website in search engine results pages (SERPs) to boost organic visibility and drive more traffic.
We developed a social media marketing strategy that included creating high-quality content to engage with the followers and increase brand awareness by sharing valuable content across social media platforms such as Facebook, Instagram, Twitter, etc.
We conducted email marketing campaigns to drive webinars and site content to people who are already interested in the brand by sending them targeted emails.
What we did
We delved into the challenges faced by our client and outlined the strategic solutions & implemented them to address their unique needs and drive impactful results.
Google Ads
To expand the reach of our webinar and boost conversions, we executed Google ad campaigns and generated valuable webinar leads.
SEO
We have optimized the complete website to improve website's visibility and ranking in search engine results pages (SERPs).
Local Citations
We increased traffic, improved brand recognition, and strengthened local presence by focusing on local citations in the USA.
The Result
Clinical Trial, a leading US healthcare company, partnered with Codiant to transform its digital marketing and SEO strategies. Their goal was to boost monthly webinar inquiries and website traffic, especially for those seeking info on chronic liver disease and medical research. Codiant's strategy included SEO, SMM, and content creation, leading to outstanding outcomes.
- Our digital marketing and SEO efforts resulted in a remarkable 75% increase in brand engagement.
- Clinical Trial's campaigns generated quality webinar registrations, educating participants about clinical trials & safety precautions.
- With our SEO strategies, Clinical Trial now ranks 45 keywords in the top 20 Google search results, increasing organic visibility.
- Our well-planned social media strategy led to an enhanced brand awareness of Clinical trial on various social media platforms.
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