Food & BeverageA High-Performance Shopify Store Built to Power America’s Favourite Jerky Brand
- IA PLANNING
- USER JOURNEY
- UX STRATEGY
- UX/UI DESIGN
- BRANDING
- TESTING
- Website
About Bulk Beef Jerky
Bulk Beef Jerky is a U.S.-based snack brand delivering premium beef, turkey, and brisket jerky in bulk packaging. Known for its bold American flavors and variety of cuts—from Texas-style slabs to tender brisket strips—the brand caters to everyday snackers, fitness enthusiasts, and wholesale buyers alike.
With a strong focus on quality, Bulk Jerky sources high-grade meats, crafts small-batch recipes, and operates its own USDA-certified facility to maintain product consistency and freshness. The brand also offers curated jerky samplers and snack packs, making it a go-to choice for both personal consumption and resale.
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Client’s Location
USA
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Development Time
03 Months
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Target Users
DTC Snack Shoppers, Wholesale Buyers, Retail Partners
Technologies Leveraged
We leveraged a secure, scalable tech stack to accelerate feature development, streamline eCommerce functionality, and ensure a seamless shopping experience across both web and mobile platforms.
AWS
HTML5
CSS
JavaScript
MySQL
Bootstrap
The Need
In a saturated snack market, standing out requires more than just great taste—it demands a seamless, memorable customer experience. Bulk Beef Jerky recognized the need to upgrade its digital storefront to meet the expectations of modern consumers. As orders surged from both retail and wholesale buyers, the brand faced challenges in inventory visibility, bulk order processing, and mobile responsiveness. To address these gaps, Bulk Beef Jerky approached Codiant – A Yash Technologies Company – to redesign its Shopify store with enhanced performance, scalable architecture, and a user-centric interface to elevate the brand’s online presence.
Client Goals
Bulk Beef Jerky wanted to elevate its online presence to match the scale and quality of its fast-growing snack business. The primary goal was to build a high-performance Shopify store that would streamline the customer journey for both bulk and retail buyers.
Store Objectives
- Create a fast, responsive storefront for all devices
- Enable bulk ordering with custom quantity logic
- Improve product discoverability with smart filters
- Integrate subscription models and promo handling
- Provide seamless navigation for both B2B and B2C users
- Enable centralized inventory management and real-time updates
Digitally Appealing Designs
Our UI/UX team developed hi-fi prototype after low-fi approval, through intuitive interfaces and aesthetically appealing layouts.
Web Visual Designs
To design visually captivating websites, our UX experts combined creativity and functionality to create a simple yet impactful interface that delivers the brand's message.
Development
Our web development team structured the Shopify store around three core user groups—retail customers, wholesale buyers, and admin users. Each module was carefully crafted with user-specific features that streamlined shopping, order management, and backend efficiency.
Quick Login
Log in instantly using email or OTP-based verification.
Smart Product Discovery
Browse by flavor, cut, or dietary preferences with filters.
Flavor Preview
View descriptions and visuals to explore unique jerky flavors.
Flexible Bulk Packs
Switch between single packs, combos, or bulk-size options.
Wishlist Creation
Save favorite products for easy access and future orders.
Subscribe & Save
Enable recurring orders with flexible scheduling and auto-discounts.
Promo Code Application
Apply discounts, offers, and limited-time deals at checkout.
Real-Time Order Tracking
Track shipment updates with live delivery status notifications.
Ratings & Reviews
Share feedback or read verified customer product experiences.
Wholesale Login Access
Dedicated portal for bulk buyers and registered resellers.
Tier-Based Pricing
Auto-adjust pricing based on quantity and buyer category.
Bulk Order Upload
Upload CSVs to place large, multi-item orders fast.
Tax Exemption Management
Apply tax exemption based on business verification status.
One-Click Reordering
Reorder previous purchases without reconfiguring the cart.
Custom Shipping Options
Select freight, express, or standard delivery as needed.
MOQ Alert System
Get notified when orders fall below set minimum quantities.
Invoice Download
Access, download, and print invoices from the dashboard.
Priority Support Access
Reach a dedicated team for fast B2B assistance.
Live Inventory Dashboard
Monitor stock levels and automate out-of-stock alerts.
Order Fulfillment Management
Track packing, shipping, and delivery from a central panel.
Promotions & Campaigns
Create and manage flash sales, bundles, and discounts.
Subscription Plan Settings
Customize pricing and frequency for recurring jerky orders.
Customer Group Segmentation
Filter users into retail or wholesale for better targeting.
Content Management Tools
Update product details, banners, and policy pages easily.
Sales Analytics Reports
View insights on performance, conversion, and revenue growth.
Shipping & Tax Rules
Set dynamic rules based on zones and shipping types.
Support Ticket Panel
Resolve customer issues quickly through an integrated support inbox.
Project Outcomes: Evaluating the Impact
The redesigned Shopify store for Bulk Beef Jerky brought measurable improvements across customer experience, sales performance, and backend operations. The new platform provided a faster, more intuitive shopping journey that matched the brand’s bold identity and high-volume demands. With simplified navigation, bulk-buying tools, and seamless inventory syncing, the brand successfully scaled its online presence to meet growing consumer and wholesale demand across the U.S.
- Increased online sales by 15% within the first 90 days of launch.
- Enhanced product discoverability with smart filters and search optimization.
- Reduced cart abandonment through an improved checkout experience.
- Enabled wholesale buyers to place bulk orders with greater efficiency.
- Improved operational workflows for inventory and fulfilment management.
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