Food & Grocery

How Quick-Serve Restaurants in the US Can Thrive In the Next Normal

Published December 14, 2020

After weeks of quarantine, social distancing and shutdown regulations, many fast-food and quick-serve restaurants are either permanently closed, declared bankruptcy, or are simply surviving.

Only strong economic units who have evolved key aspects of safeguarding customer experiences are doing better than simply surviving.

By adopting digital or navigating to online food ordering app development with a refined restaurant model can help quick-serve restaurants to thrive in the next normal.

Here are some tips and techniques for the restaurant industry to return to stability and reimagine the next normal.

To facilitate the off-premises experience, quick-serve restaurants should leverage mobile technology i.e. on-demand food delivery apps to compete and thrive in a low touch environment. As people are considering safety on touchpoints like contact with staff, menu, eliminating the need for physical money exchange, and more.
Online food ordering app solutions create a safer way to promote, interact, and serve potential and loyal customers with its contactless nature. Like the customer can browse the online menu, place order, make digital payment and receive the food parcel on the doorsteps, without having to go anywhere.
Look how to reimagine the on-premise or in-restaurant experience with Contactless Dining.

B. Regain Market Traction with Sentiment Marketing

We all have faced an unprecedented challenging time that has hit people really bad. Customers are in panic, concern, and confused to respond to the post-crisis situation. At this sensitive time, during and post-pandemic climate, restaurant marketers will need to work upon marketing tile that cooks well with the guests sentiment.

Correct use of tone, words and visuals that reflects safety promises and hygiene consciousness will help them regain confidence in restaurants. Also, by keeping them posted with the sanitary measures your restaurants take to ensure a safe guest experience will instill trust.

C. Employ Key Strategies to Rethink the New Normal

Do not resume the restaurant operations the same old school way you did before. Rethink, redesign and reinvent to respond to the next normal. Touchpoints you can work upon-

“Consumers appear to care about in-store safety and prefer offerings that are healthy and locally sourced more than they did before COVID-19- Mckinsey “

  • Work upon menu by including food items such as green-leaf proteins, low-carb food, paleo diets, etc.
  • Be agile to adapt and sustain the changing customer needs, preferences and market trends.
  • Redesign the customer journey and every point of interaction, address their needs by identifying their behavior.
  • Enhance the digital experience by deep personalization in online food ordering and delivery, pricing and promotions, etc.

D. Tailor Your Approach to Customer Segmentation

You can use the above marketing strategies by segmenting your customers on the following levels and reactivate them by sending personalized in-app notifications, offer messages, emails and other marketing levers.

  • Loyal guests who were your customers before the crisis.
  • People who became your first-time customers during the crisis.
  • Customers who are enticed by offers and prefer to spend on multiple channels.
  • Potential customers who can more likely be your customer.

The Big Picture…

The post-pandemic crisis and the shift in changing the order and consuming behavior in the food and restaurant industry will continue to a long period. Enhancing the digital experience by equipping time-sensitive features in the online food ordering app has become crucial to retain customers and capture leads not just during the pandemic but also long after the recovery.

To cater to speed, convenience and value to customers, QSRs should quickly turn to mobile technologies and push out a completely new delivery model.
At Codiant, we have helped a plethora of food and restaurant companies, aggregators to develop a unique on-demand food delivery app with full digital marketing support that have helped them increase visibility in the market with a significant boost in sales.
If you want any app development support or extra feature additions in your existing food ordering app or just want expert advice, we’re here to help!

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