Food & Grocery

How Quick-Serve Restaurants in the US Can Thrive In the Next Normal

  • Published on : December 14, 2020

  • Read Time : 5 min

  • Views : 13.6k

Table of Contents

After weeks of quarantine, social distancing, and shutdown regulations, many fast-food and quick-serve restaurants are either permanently closed, declared bankruptcy, or are simply surviving.

Only strong economic units that have evolved key aspects of safeguarding customer experiences are doing better than simply surviving.

By adopting digital or navigating to online food ordering app development with a refined restaurant model can help quick-serve restaurants to thrive in the next normal.

Here are some tips and techniques for the restaurant industry to return to stability and reimagine the next normal.

To facilitate the off-premises experience, quick-serve restaurants should leverage mobile technology i.e. on-demand food delivery apps to compete and thrive in a low-touch environment. As people are considering safety on touchpoints like contact with staff, menu, eliminating the need for physical money exchange, and more.
Online food ordering app solutions create a safer way to promote, interact, and serve potential and loyal customers with their contactless nature. Like the customer can browse the online menu, place orders, make digital payments, and receive food parcels on their doorsteps, without having to go anywhere.

B. Regain Market Traction with Sentiment Marketing

We all have faced an unprecedented challenging time that has hit people badly. Customers are in panic, concerned, and confused to respond to the post-crisis situation. At this sensitive time, during and post-pandemic climate, restaurant marketers will need to work on marketing tile that cooks well with the guest’s sentiment.

Correct use of tone, words, and visuals that reflect safety promises and hygiene consciousness will help them regain confidence in restaurants. Also, by keeping them posted with the sanitary measures your restaurants take to ensure a safe guest experience will instill trust.
Instafresh food cta

C. Employ Key Strategies to Rethink the New Normal

Do not resume the restaurant operations the same old-school way you did before. Rethink, redesign, and reinvent to respond to the next normal. Touchpoints you can work on-

“Consumers appear to care about in-store safety and prefer offerings that are healthy and locally sourced more than they did before COVID-19- Mckinsey “

  • Work on the menu by including food items such as green-leaf proteins, low-carb food, paleo diets, etc.
  • Be agile to adapt and sustain the changing customer needs, preferences, and market trends.
  • Redesign the customer journey and every point of interaction, and address their needs by identifying their behavior.
  • Enhance the digital experience by deep personalization in online food ordering and delivery, pricing and promotions, etc.

D. Tailor Your Approach to Customer Segmentation

You can use the above marketing strategies by segmenting your customers on the following levels and reactivating them by sending personalized in-app notifications, offer messages, emails, and other marketing levers.

  • Loyal guests who were your customers before the crisis.
  • People who became your first-time customers during the crisis.
  • Customers who are enticed by offers and prefer to spend on multiple channels.
  • Potential customers who can more likely be your customers.

The Big Picture…

The post-pandemic crisis and the shift in changing the order and consuming behavior in the food and restaurant industry will continue for a long period. Enhancing the digital experience by equipping time-sensitive features in the online food ordering app has become crucial to retaining customers and capturing leads not just during the pandemic but also long after the recovery.

To cater to speed, convenience, and value to customers, QSRs should quickly turn to mobile technologies and push out a completely new delivery model.
At Codiant, we have helped a plethora of food and restaurant companies, and aggregators to develop a unique on-demand food delivery app with full digital marketing support that has helped them increase visibility in the market with a significant boost in sales.
If you want any app development support or extra feature additions in your existing food-ordering app or just want expert advice, we’re here to help!

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