Web Development

Which Platform is the best: WooCommerce vs Shopify?

  • Published on : December 12, 2023

  • Read Time : 13 min

  • Views : 4.5k


Thinking about starting an online store?

Great! Now, when it comes to building it, you’ve got options. Two big ones are Shopify and WooCommerce. They both have good and not-so-good things about them.

Let’s make it simple. We’ll compare Shopify and WooCommerce so you can pick the one that suits your store best. Sound good?

Keep Reading!

Brief Overview

If you’re planning to start an online store, you’ll need a platform to display your products and handle transactions. WooCommerce and Shopify are two big names in this field. WooCommerce is a plugin for WordPress that offers a lot of customization options. Shopify, on the other hand, is a platform that takes care of the technical details for you.

Importance of Choosing the Right E-commerce Platform

Why is it important to choose the right platform?

Your e-commerce platform affects many aspects of your online store, including its appearance and how easy it is for customers to make a purchase. A good platform can help your business succeed, while a poor choice can cause problems.

Your platform affects how your store works, how it looks to customers, and how it can grow in the future. It’s not just about starting a store; it’s about creating a place where your customers feel comfortable and confident in making a purchase.

In today’s digital world, first impressions are very important, and your eCommerce solution in business plays a big role in that.

So, let’s take a closer look at WooCommerce and Shopify to help you make the best choice for your business.

WooCommerce vs. Shopify: At a Glance

People often talk about Shopify and WooCommerce as top choices for making online stores. There’s a reason for that—they’re good at helping you set up and run a store online, and they’re pretty easy to use. But what exactly do they do? Let’s find out more about these ecommerce platforms.

What is WooCommerce?

WooCommerce is a super helpful tool for creating online stores, and it works with WordPress. It’s open-source, meaning you can get creative and have lots of freedom with how it looks and works. Because it’s so flexible, many developers are making extra tools (called plugins) to make it even more powerful for business owners.

So, if you want an easy and free (or not too expensive) way to build an online store, WooCommerce is a great choice. Lots of online shops, about 28%, are already using it because it’s hassle-free for the store owners.

• Pricing: It depends on your WordPress plan, and there are no monthly fees.
• Refund: policy: You can get your money back within 30 days.
• Storage: Varies based on your WordPress plan.

Pros & Cons of Shopify

Why We Like It

  • Lots of themes and plugins to choose from.
  • You can make it look the way you want.
  • Good for SEO (Search Engine Optimization).
  • Needs some online knowledge.
  • Costs extra for plugins and hosting.
  • Needs regular maintenance.

WooCommerce Cons

  • Requires some online development knowledge.
  • Extra costs for plugins and hosting.
  • Needs regular maintenance.

What is Shopify?

Shopify is like a one-stop shop for businesses and eCommerce products that want to sell things online. You can create your store, handle payments, and keep track of your stuff all in one place. The good thing about Shopify is that it makes the tricky technical stuff of running an online business super easy.

If you’re not into programming and want a quick way to start your online store, Shopify is perfect. It takes care of the hard parts like hosting your website,  making it secure, and even speeding things up. So, if you’re a beginner in the online world, Shopify might be just what you need to get started in no time.

• Pricing: Starts at $29 per month (paid annually).
• Refund policy: 14-day free trial, but no refunds after payment.
•  Product limit: No limit.

Pros & Cons of WooCommerce

Why We Like It

  • Makes it easy to set up an online store.
  • Takes care of technical stuff like hosting and security.
  • Perfect for beginners with no programming skills.
  • 24/7 help available.
  • Can connect with lots of apps.
  • Hosting and security included.

Shopify Cons

  • Shopify takes a cut of your sales.
  • Costs more at the beginning.
  • Not great for SEO compared to WooCommerce.

Comparing WooCommerce and Shopify

Although these two platforms appear very different from one another, they have a few things in common. Here’s a quick comparison table:

Criteria Shopify WooCommerce Top Choice
Ease of Use Shopify’s hosted solution is beginner-friendly. WooCommerce may pose challenges for beginners without coding knowledge. Shopify
Build Time Shopify streamlines the process for a quicker launch. WooCommerce requires more detailed decisions, potentially taking longer. Shopify
Design and Themes Shopify offers 125 paid and 12 free curated themes. WooCommerce starts simpler but allows extensive customization with coding. Shopify
Sales Features Shopify has built-in features like abandoned cart recovery. WooCommerce requires plugins for features, which can feel less intuitive. Shopify
Plugins and Integrations WooCommerce’s open-source nature offers a vast Plugin Directory. Shopify’s app store has quality apps but is not as extensive as WooCommerce’s. WooCommerce
Marketing Tools Shopify has multichannel integration for various platforms. WooCommerce’s marketing tools are available through plugins, with a variety to choose from. Shopify
SEO Both platforms offer improved SEO features. WooCommerce is code-optimized, while Shopify now supports keywords and best practices. Tie (Equal Benefits)
Security Shopify is SSL certified and PCI-DSS compliant by default. WooCommerce users need to acquire relevant certificates themselves. Shopify
Customer Support Shopify offers 24/7 phone and live chat support. WooCommerce, through BlueHost hosting, provides support but may depend on hosting providers. Shopify
Pricing WooCommerce offers good value with free installation. Shopify may have additional costs for themes and apps, though some plans offer value. WooCommerce

How Popular Is WooCommerce Compared to Shopify

Looking at Google Trends over the past few years, it’s clear that both WooCommerce and Shopify have been getting more popular. But, if we had to pick, Shopify seems to be a bit more on the rise.

Suggested Reading: Check out our article on Why Cloud Computing is a Game-Changer for eCommerce

Shopify vs. WooCommerce: A Detailed Comparison

Payment Options

1. Payment Options


When you’re selling online, Shopify makes things easy. It offers over 100 payment options like Stripe, PayPal, and credit cards. Each option has its own fees, so make sure to check those out.

If you use something other than Shopify’s payment tool, they’ll add a 2% fee per sale. But, if you upgrade your plan or use Shopify Payments, you can either reduce or skip those fees.

Plus, Shopify isn’t just for online sales—it also handles in-person payments for physical stores.


Now, onto WooCommerce. It’s your go-to for online selling. The cool thing is, it doesn’t add extra fees when you use different payment options. But, you still have to deal with regular bank charges and whatever your payment provider, like PayPal, charges.

Therefore, if you’re planning on selling a lot, especially as your store grows, WooCommerce is a good choice. It lets you keep control of your money without adding extra fees.

Superior – Shopify


2. Easy to Use


Shopify is like the easy mode for online stores. No fuss with installations or updates. Just pick a free theme, customize it with their drag-and-drop tools, and start selling. It’s user-friendly, but you might feel a bit limited in control. Still, for most, it’s perfect to kickstart and grow your online shop.


WooCommerce is your flexible companion. Unlike Shopify, you install the WooCommerce plugin and handle updates. It’s super customizable with over 59,000 plugins, but it comes with a learning curve. You get full control but might need to be more hands-on. Great for those who want more say in their online store.

3. Plugins and Integrations

Shopify – Enhancing with Apps

Plugins and integration

Shopify gets a solid 5 out of 5 for apps, making it easy to add essential tools without any coding hassle. It offers around 1,200 free and paid apps, keeping things user-friendly. When in doubt, just check the star ratings or user reviews to pick the right apps.

Superior – Shopify

WooCommerce – Customizing with Plugins


WooCommerce, an open-source platform, relies on plugins. With a whopping 58,000+ options, it’s perfect if you want control over your site. Ideal for those who found other web builders limiting. For app decisions, just glance at user reviews or star ratings.

Superior- WooCommerce

4. SEO


Shopify makes Google visibility easy with its built-in SEO tools. It handles basics like meta info and loads sites faster than WooCommerce. This gives your site an extra boost in Google rankings.


WooCommerce, part of WordPress, excels in Google rankings. It lets you make detailed SEO tweaks to elements like body content and meta descriptions. Ideal for those targeting a high position on Google’s search results.

Superior- Both

5. Dropshipping

Shopify – Easy Dropshipping

Shopify makes dropshipping as simple as running a regular online store. Customers can browse, add items to their cart, and pay as they normally would. It works well with dropshipping services like AliExpress and Oberlo, but keep in mind there might be additional fees.

WooCommerce – Flexible Dropshipping

WooCommerce is also a good option for dropshipping because it’s adaptable with its plugins. You can easily add products, manage orders, and even set up a marketplace. Just remember to check for any specific requirements or fees from your suppliers when you set up your WooCommerce dropshipping store.

Superior- WooCommerce

6. Scalability

Shopify’s User-Friendly Tech Handling

Shopify handles the technical aspects of your store, ensuring it runs smoothly and securely. If you want to grow your store, you can simply upgrade your plan. Shopify Plus is available for larger businesses, but it costs more. The best part? You don’t need a tech team, which saves you time and stress.

WooCommerce’s Self-Managed Approach

With WooCommerce, you’re in charge of updates and security. You can adjust resources as your store grows, but this means making more decisions. Costs may go up, but you decide where to invest. Managed WordPress hosting services like SiteGround or WP Engine can make scaling easier. However, some small businesses might prefer Shopify’s simpler approach.

Superior- Shopify

7. Support Options

Shopify Help center


Shopify, a complete platform, provides round-the-clock help through chat, phone, email, and Twitter. There are also many self-help resources like guides and forums. If you need more help, there’s a list of Shopify Experts you can contact.


WooCommerce, a leading eCommerce platform, offers support through guides, tutorials, and forums. If you have a premium account, you can get 24/7 chat support. Keep in mind, that your hosting service will handle server problems, and third-party developers will help with their products.

Superior – Shopify

Shopify vs WooCommerce: Which is the Best eCommerce Platform?

After careful research, Shopify comes out on top because of its many features, strong security, and easy store design that doesn’t require coding. While WooCommerce might be cheaper, building a store on WordPress needs more effort—you have to find a host, ensure security, and build the store if you’re tech-savvy.

 Shopify WooCommerce
24/7 support, hassle-free security. Passion projects, personalized needs.
Quick, user-friendly websites. Large-scale stores, multiple regions.
Sleek templates, and easy customization. Tech-savvy users, with control over design and hosting.

But remember, what works best for someone else might not work best for you. Try a free trial to see which platform fits your needs the best.

Let the conversion begin with a bespoke online store, crafted with the power and flexibility of Shopify or WooCommerce.

Get Started

Frequently Asked Questions

Your choice between Shopify and WooCommerce depends on your needs. Shopify is hosted, so it’s easier to use and doesn’t need much tech skills. WooCommerce is a plugin for WordPress, and it gives you more control but it’s a bit harder to learn. Pick the one that matches your tech comfort level and what your shop needs.

If you prefer an easy setup and less upkeep, you might want to consider switching to Shopify. But if you like having a lot of control, and customizing things your way, and you’re okay with managing a WordPress site, then you should stay with WooCommerce.

Yes, WooCommerce itself is free to use as a WordPress plugin. However, keep in mind that you may incur costs for hosting, domain, and additional extensions or themes to enhance your store. So while the plugin is free, there are associated expenses to consider.

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