Mobile App Development

Mobile App Maintenance Cost: Full Post-Launch Product Development Strategy

  • Published on : November 5, 2023

  • Read Time : 11 min

  • Views : 2.5k


Launching a mobile app marks the commencement of an extensive expedition. After the app’s release, it needs continuous mobile app maintenance and support for seamless functionality and enhanced security.

Mobile app maintenance is not just a necessity but an investment in the sustainability and success of your digital product.

This blog explores the importance of mobile app maintenance, its key aspects, and strategies for managing associated app maintenance costs.

Why Mobile App Maintenance Matters?

Mobile apps have become an integral aspect of our everyday routines, enabling us to establish connections, engage in shopping activities, acquire knowledge, and find amusement.


However, the significance of app maintenance cannot be undermined due to various compelling factors.

These reasons include:

  • Bug Fixing and Updates
    Bugs and issues can arise unexpectedly, affecting user experience. Regular maintenance helps identify and resolve these problems promptly, ensuring users have a trouble-free experience.
  • App Security
    Cyber threats are ever-evolving. Regular updates and security patches are essential to protect user data and maintain your app’s reputation.
  • App Compatibility
    Maintain compatibility of your application with different platforms. If you ignore this aspect, you might lose your user.
  • User Feedback
    Gathering user feedback and acting on it is a fundamental part of maintenance. Users’ needs and preferences change, and a responsive app adapts to meet those changing expectations.
  • Performance Optimization
    As your user base grows, the app’s performance may degrade. Considering mobile application maintenance services regularly helps optimize performance to accommodate more users.

Components of Mobile App Maintenance

Mobile app maintenance encompasses several crucial components, each playing a unique role in keeping your app up and running:

  • Bug Fixing
    Addressing issues and errors that users encounter. Timely bug fixing is essential for user satisfaction.
  • Operating System Updates
    To ensure compatibility with the latest versions of operating systems such as iOS and Android. These updates are critical for the proper functioning of mobile apps.
  • Security Updates
    Protecting user data and privacy by fixing vulnerabilities and addressing emerging threats.
  • Feature Enhancements
    Adding new features or refining existing ones based on user feedback and evolving market trends.
  • Performance Optimization
    Continuously improving the app’s speed and efficiency to provide a smooth user experience.
  • Content Updates
    Keeping app content fresh and relevant by adding new content or removing outdated information.
  • Server Maintenance
    Maintaining the backend infrastructure that powers your app to ensure stability.

How Much Does App Maintenance Costs?

The app maintenance cost can vary significantly depending on various factors. To calculate your app maintenance cost per year, you must consider the following points-


  • Frequency of Updates
    More frequent updates and enhancements generally require a higher budget.
  • App Complexity
    Complex apps with numerous features may require more extensive maintenance.
  • Team Size
    The number of developers and specialists involved in maintenance affects costs.
  • Third-Party Integrations
    Apps that rely on third-party services may incur additional costs for maintaining those integrations.
  • User Base
    A larger user base may require more substantial infrastructure, leading to increased app maintenance costs.
  • App Hosting and Server Costs
    The costs associated with hosting, cloud services, and server maintenance.
  • Support and Customer Service
    Costs for addressing user inquiries, feedback, and support requests.

It is crucial to comprehend the distinction between software maintenance cost vs development cost, as both are essential for efficient budgeting and sustained prosperity.

Consequently, it is advisable to consider both cost categories when formulating a comprehensive app maintenance strategy, regardless of whether you intend to create a new application or already have one.

Read Also: How Does Art of Frugality in A New Venture Help Individual Life and Business?

Software Maintenance Cost vs Development Cost

Software maintenance costs are necessary. Over time, things might go inappropriate. It includes-

  • Bugs are like little problems or errors in the software. They can pop up unexpectedly, and it’s crucial to fix them to keep the software running smoothly.
  • Regular updates are essential for software, similar to the updates required by your phone or computer. These updates encompass various aspects such as new features, security enhancements, and performance improvements.
  • Prioritize the security of your software. This will safeguard software and user data from cyber threats.
  • The software should be compatible with various devices and operating systems to avoid any potential issues. Continual effort is necessary to ensure compatibility.
  • Part of software maintenance involves attentively considering user feedback and addressing any suggestions or issues that may arise.

When you decide to create a mobile app, you’ll need to set a budget for several expenses required as mobile app development costs. These expenses include-

  • Design and development include the cost of designing the app and building it from scratch. Expert app designers and app developers help here.
  • Once the app is created, it needs to be thoroughly tested to make sure it works correctly and doesn’t have any problems.
  • To make your app available to users, you have to pay a fee to app stores like the Apple App Store or Google Play Store.
  • Getting the word out about your app requires marketing efforts, which can include advertising, social media promotion, and more.
  • After the app is live, you’ll need to provide support to users, address their inquiries, and release updates to make the app better.

Strategies for Cost-Effective Mobile App Maintenance

While mobile app maintenance is necessary, there are strategies to optimize the cost of app maintenance and ensure the most efficient use of resources:

  • Prioritize Updates
    Focus on essential updates and fixes that directly impact user experience and security to avoid unnecessary spending.
  • Regular Backups
    Implement a robust backup system to prevent data loss and minimize the cost of recovering from unexpected issues.
  • Automate Routine Tasks
    Use automation for routine maintenance tasks, such as backups, security scans, and bug tracking.
  • Proactive Monitoring
    Employ monitoring tools to detect issues early, preventing costly problems in the long run.
  • Flexible Scalability
    Design your app infrastructure to scale efficiently with user growth, reducing the need for frequent and costly infrastructure updates.
  • User Feedback Integration
    Continuously gather and analyze user feedback to focus resources on high-impact improvements.

How Much Does It Cost to Launch an App?

Depending on the features and functionalities in the app, the cost of launching an app change.

  • Simple Apps
    The app launching for a basic app costs between $10,000 and $50,000. These apps have limited features and functionality.
  • Mid-Range Apps
    The cost to launch an app with more features and complexity ranges from $50,000 to $150,000.
  • Complex Apps
    High-end apps with advanced features and intricate design can go well beyond $150,000. It may even reach several million dollars.

But, what will you do when you’re on a tight budget for mobile application maintenance post-launch? Here are some ways to keep app maintenance cost per month in check. This will help you decrease the stress of focusing on how much it costs to launch an app.

You Can Start Small

Begin with a simple version of your app, called a Minimum Viable Product (MVP). And, then add more features once your mobile app gains traction.

Select App Platforms Properly

If you’re on a tight budget, consider launching your app on one platform (iOS or Android) first and then expanding to the other. Android app maintenance is comparatively inexpensive than iOS or any other hybrid app maintenance module.

Let’s know more about Android, iOS, and Hybrid App Maintenance.

Android App Maintenance

  • Ensure your app works well on various Android devices and versions.
  • Regularly update security to protect user data from cyber threats.
  • Listen to user feedback and adapt the app to their changing needs.

iOS App Maintenance

  • Keep your app compatible with the latest iOS versions.
  • Follow Apple’s guidelines to stay on the App Store.
  • Improve performance for a smooth user experience.

Hybrid App Maintenance

  • Hybrid apps combine elements of both Android and iOS maintenance.
  • Ensure compatibility with both Android and iOS devices and updates.
  • Follow guidelines for both app stores.

The future of mobile app maintenance is likely to be shaped by the latest trends in AI in the coming years.

Latest Trends in Mobile App Maintenance

  • AI-Driven Maintenance
    Artificial intelligence will play a more prominent role in identifying and resolving issues, automating routine tasks, and predicting maintenance needs.
  • Cross-Platform Development
    The trend of using cross-platform development tools will simplify app maintenance by reducing the need for separate updates for different operating systems.
  • Remote Maintenance
    With the growth of the Internet of Things (IoT), apps will increasingly require remote maintenance capabilities to update and support connected devices.
  • Enhanced Security Measures
    As security threats become more sophisticated, app maintenance will prioritize advanced security measures to protect user data.
  • Continuous Feedback Loops
    Apps will implement continuous feedback loops to stay aligned with user needs and preferences, reducing the risk of costly user churn.

By embracing these trends and prioritizing app maintenance, you can ensure your app remains a valuable and reliable part of users’ lives.


App maintenance is an investment in your app’s future! Mobile app maintenance is not a postscript but a fundamental part of ensuring the success of your app. It involves enhancing features, optimizing performance, addressing bugs, and safeguarding security.

While expenses are associated with the maintenance, effective strategies can help manage app maintenance costs.

Need a dedicated mobile app development, maintenance, and support team?

Codiant can be your trusted partner in developing and maintaining apps. We bring your digital vision to life with mobile app maintenance expertise and reliability. Contact us.

Optimize Your App's Success, Explore Post-Launch App Maintenance Costs Now!

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