Mobile App Development

What is Market-Ready or White Label App Development?

Published October 26, 2022

What is Market-Ready or White Label App Development?

If every other business had to start from scratch, not all business could match the pace of head-storming competition.

A real businessman doesn’t always crawl a tortoise walk to reach the zenith of success. The digital world is evolving rapidly. You go slow, you lose!

Regardless of what your business is, the tech industry has a quick solution for all within their budget.

The solution is famously termed as a White Label Apps or Market-Ready Mobile Application. These solutions provide a ready-made solution for businesses to take their presence online in no time.

Since the introduction of the concept of white label app solutions was introduced, the adoption rate of mobile apps among medium and small businesses has amplified. As a result, about 42% of small-scale businesses are currently owning a mobile app to facilitate their customers.

Being an entrepreneur, if you are looking for such convenient solutions and seeking more details about this concept, then let’s understand the concept of white label application, its types, benefits, and other development details.

What is a White Label App?

A white label app is an industry-specific generic app developed by the company to sell the working product to multiple clients by re-branding the app as per the business specifics.

In other words, a white label mobile app is developed by a third party that can be rebranded for different companies, where the development company owns the source code of the app.

Though these apps are market-ready solutions, business owners don’t need to invest more finances and experience a long waiting time to present their online branding. The software development companies, develop such types of apps as a blank slate, that is created with the intent of reselling the application.

To stand out in the crowded app market and make an early start, the companies ensure to infuse enough online branding which ultimately increases the business popularity.

Not only the small or medium-scale businesses but also the businesses that are operating on a tight budget, for such businesses the white label apps are no less than a dream come true, to scale up the business processes in a cost-effective way. Mostly, the white label applications are industry specific and follow a set of common industry-based features.

However, the app can be upgraded and customized as per the business branding and requirements.

For example; E-commerce apps’ general features include search filters and a checkout process, whereas a white label app developed for food delivery or restaurant business includes features that support customers to search for food items, place an order, and set up a delivery or make reservations.


Types of White Label Mobile Apps

Considering the technical characteristics and the features a market-ready mobile app offers, it can be categorized under two major groups i.e. Single-Tenant and Multi-Tenant. Here, tenant refers to the app customer, which is you the buyer i.e. the owner of the app. Let’s understand the difference between both types.

1. Single-Tenant White Label Application

A single-tenant white label app is a single copy that is provided to the customer. It means, that all the customers will receive a customized and separate app, which is equipped with their business branding only. On the other hand, the same app is sold to other customers as well but is branded with their business elements.

For a single-tenant white label app development, the developers use the single back-end code for all their customers or say, buyers. This depicts that the app is significantly new and separate for each client, which allows flexibility in updating and scaling the application, without hampering other clients’ app working.

Having a single customer for the specific environment, the single-tenant white label app could be a little pricey.

2. Multi-Tenant White Label Application

A multi-tenant white label app follows a specific set of features and serves the same platform for all the customers i.e. buyers of the application. Such apps only allow to customize the UI design of the application and don’t allow playing with its codes.

Such types of apps can be typically termed, Software-as-a-Service (SaaS) model. Under this model, the service provider hosts the universal app in the cloud and makes it available for buyers over the internet who can avail of the services after paying the usage charges.

Comparatively multi-tenant apps are quite a cheaper and more convenient option for most of the small and medium-scale businesses. Here the cost of the app environment is shared among the app buyers. However, performing any update or changes in the app, will affect the activity of all clients, regardless of whether one requires that service/facility or not.

Benefits of White Label App Development

Benefits of White Label App Development

  1. Low Investment- The white label apps are ready-made solutions, which don’t require any initial expenditure. It is very convenient and beneficial for a number of start-up businesses with a limited budget. The market-ready apps do not require the heavy expenses as well that are required to build the highly customized single-owner app.
  1. Substantial Customization- The white label apps can be customized to an extend to infuse the client’s/buyer’s brand image. It is quite beneficial for the client to sync a product or service with their website or social media platforms.
  1. Quick Turnaround Time- For any business, time is a very sensitive factor. Thus, choosing a ready-made solution helps to save precious time and swiftly acquire the market. Likewise, in a market where no such business idea exists, for that also the white label application can turn out to be an instant solution and helps to make rapid profits.
  1. Easier Maintenance- Being in association with an app development company, makes it easier for businesses to have the right and apt post-release maintenance support. It is so because, the one who develops the project knows all the details and glitches about it, therefore, it becomes easier for them to handle any issues and assist their client in the best possible manner.
  1. Rapid Market Penetration- Making into the market at the right time and without wasting your precious time is the key for any business to build a brand identity in the market. All this becomes possible and quite easier by adopting the white label app, rather than waiting for a custom app development and investing a hefty amount.
  1. Create Your Brand- It is an easy and effective method to build your own brand and enhance brand visibility at the same time. The white label app solutions are the best for startups to make their bright presence in the competitive business environment.

How are White Label Apps Developed?

A White Label App Development undergoes three different stages as described below;

1. Development Stage

A development company or a white label app development company usually develop a fully functional app while considering the target audience and the industry-specific goals.

The mobile app is the generalized version that deals with the majority of the operations or we can say, the app is equipped with all the basic functionalities that a number of businesses follow under a specific industry.

2. Rebranding Stage

Owning a white label application, for a development company it becomes quite easy and convenient to sell the app to multiple businesses that are serving in the same industry.

To make this possible, the development company ensures to infuse the business identity in the application by updating it with business-specific products, slogans, logo, and other details.

In this way, the pre-existed app is rebranded by the development company to make it a customized solution for the business or their client.

3. Acquisition of Rights

The company or business that generates the request for a solution or is likely to acquire ready-made software to automate their business, requires to own the rights, and gain control of the app.

The businesses can purchase full-time access to the application with the existing functionalities or can go with cloud apps and use the app based on the subscription period.

Cost of Owning A White Label App Solution

The cost of owning a white label app cannot be fixed, as every project is different and follows variable features and functionalities, which influences the development cost to a great extent.

However, based on the business requirements or the existing white label solution the price of the app can be estimated with the help of a professional developer.

Additionally, the one-time app set-up fee may also be charged as per the companies’ norms, which could be about $2000 or more based on the custom requirements of the business.

Apart from that, the development company also charges a maintenance fee. It also includes an account manager, dedicated load balancers, and more. The charges vary based on the support and setup required by the customer.


In the digital world, mobile apps are considered the best and most convenient way for a business to grow and achieve its expectations. Owning a white label application is turning out to be the most suitable option to instantly extend the business reach without any research hassles and recruitment efforts to raise the operations.

Codiant is a white label app development company that helps businesses with customizable market ready apps for industry sectors like food & grocery, taxi apps, telemedicine app, on-demand counselling app, and more. Our cross-industry white label solution have historically turned the buyer’s business into a profitable one.

For further details, you can connect with our experts to gain knowledge about the existing market ready products and how the solution can be the apt solution for your business operations.

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