What is Market-Ready or White Label App Development?

What is a White Label App?

A white label app is an industry-specific generic app developed by the company to sell the working product to multiple clients by re-branding the app as per the business specifics.

In other words, a white label mobile app is developed by a third party that can be rebranded for different companies, where the development company owns the source code of the app.

Though these apps are market-ready solutions, business owners don’t need to invest more finances and experience a long waiting time to present their online branding. The software development companies, develop such types of apps as a blank slate, that is created with the intent of reselling the application.

To stand out in the crowded app market and make an early start, the companies ensure to infuse enough online branding which ultimately increases the business popularity.

Not only the small or medium-scale businesses but also the businesses that are operating on a tight budget, for such businesses the white label apps are no less than a dream come true, to scale up the business processes in a cost-effective way. Mostly, the white label applications are industry specific and follow a set of common industry-based features.

However, the app can be upgraded and customized as per the business branding and requirements.

For example; E-commerce apps’ general features include search filters and a checkout process, whereas a white label app developed for food delivery or restaurant business includes features that support customers to search for food items, place an order, and set up a delivery or make reservations.

Benefits of White Label App Development

1. Low Investment- The white label apps are ready-made solutions, which don’t require any initial expenditure. It is very convenient and beneficial for a number of start-up businesses with a limited budget. The market-ready apps do not require the heavy expenses as well that are required to build the highly customized single-owner app.

2. Substantial Customization- The white label apps can be customized to an extend to infuse the client’s/buyer’s brand image. It is quite beneficial for the client to sync a product or service with their website or social media platforms.

3. Quick Turnaround Time- For any business, time is a very sensitive factor. Thus, choosing a ready-made solution helps to save precious time and swiftly acquire the market. Likewise, in a market where no such business idea exists, for that also the white label application can turn out to be an instant solution and helps to make rapid profits.

4. Easier Maintenance- Being in association with an app development company, makes it easier for businesses to have the right and apt post-release maintenance support. It is so because, the one who develops the project knows all the details and glitches about it, therefore, it becomes easier for them to handle any issues and assist their client in the best possible manner.

5. Rapid Market Penetration- Making into the market at the right time and without wasting your precious time is the key for any business to build a brand identity in the market. All this becomes possible and quite easier by adopting the white label app, rather than waiting for a custom app development and investing a hefty amount.

6. Create Your Brand- It is an easy and effective method to build your own brand and enhance brand visibility at the same time. The white label app solutions are the best for startups to make their bright presence in the competitive business environment.

How are White Label Apps Developed?

A White Label App Development undergoes three different stages as described below;

1. Development Stage

A development company or a white label app development company usually develop a fully functional app while considering the target audience and the industry-specific goals.

The mobile app is the generalized version that deals with the majority of the operations or we can say, the app is equipped with all the basic functionalities that a number of businesses follow under a specific industry.

2. Rebranding Stage

Owning a white label application, for a development company it becomes quite easy and convenient to sell the app to multiple businesses that are serving in the same industry.

To make this possible, the development company ensures to infuse the business identity in the application by updating it with business-specific products, slogans, logo, and other details.

In this way, the pre-existed app is rebranded by the development company to make it a customized solution for the business or their client.

3. Acquisition of Rights

The company or business that generates the request for a solution or is likely to acquire ready-made software to automate their business, requires to own the rights, and gain control of the app.

The businesses can purchase full-time access to the application with the existing functionalities or can go with cloud apps and use the app based on the subscription period.

Cost of Owning A White Label App Solution

The cost of owning a white label app cannot be fixed, as every project is different and follows variable features and functionalities, which influences the development cost to a great extent.

However, based on the business requirements or the existing white label solution the price of the app can be estimated with the help of a professional developer.

Additionally, the one-time app set-up fee may also be charged as per the companies’ norms, which could be about $2000 or more based on the custom requirements of the business.

Apart from that, the development company also charges a maintenance fee. It also includes an account manager, dedicated load balancers, and more. The charges vary based on the support and setup required by the customer.

Conclusion

In the digital world, mobile apps are considered the best and most convenient way for a business to grow and achieve its expectations. Owning a white label application is turning out to be the most suitable option to instantly extend the business reach without any research hassles and recruitment efforts to raise the operations.

Codiant is a white label app development company that helps businesses with customizable market ready apps for industry sectors like food & grocery, taxi apps, telemedicine app, on-demand counselling app, and more. Our cross-industry white label solution have historically turned the buyer’s business into a profitable one.

For further details, you can connect with our experts to gain knowledge about the existing market ready products and how the solution can be the apt solution for your business operations.