Internet Of Things Just Got Smart For Fashion And Retail Industry

“Now I can’t try 3 more outfits – aargh!” (Scene at a Store fitting room) Long queue, Unflattering lighting, scattered clothes, no helping assistant in sight…. And a couple of clothes that may/may not fit your body shape. This flight of imagination is enough to annoy you, right? Not in 2017 retail, as per the latest reports (retail bytes)! Say bye bye to those distressing fitting rooms—where a customer gets in with a pile of clothes to try and returns after 20 minutes, messy, sweaty….with nothing to buy. Well, say hello to Internet of things making a real quantifiable impact on fashion and retail industry that can be quickly translated into positive ROI, customer retention and a well-comprehended business that eases you to effective decision-making.

There are billions of connected smart tags (RFID- Radio Frequency Identification), tracking products and relaying data feedback that can typically track and record a wealth of information from these sensors, RFID tags, smart chips and that measures a multitude of things. These ‘things’ can include acceleration, rotation, orientation, pressure, angular velocity, altitude, temperature, gyroscopes, barometers, high precision temperature sensors, people counters, material & component stock, products SKUs and so on.

How Do RFID Tags Fix The Problems Of Fitting Rooms?

RFID tags, small chips on the garment’s care label can activate a sensor when the customer takes the clothes into the fitting room. A small tablet built into the mirrors has sensors that will pick up what size clothes the customer has on. Then the sensor connects to the database and calls up the options for the customer to show a size up and/or down. At the click of the ‘help’ button, the assistant then brings the new clothes in the desired different size or color.

This greatly helps in providing great analytics on observing customer shopping behavior, item popularity, most abandoned items etc. which will eventually help the retailer in taking more matured decision while making the purchase from manufacturers.

RFID: Success Strategies for Apparel Retailers

How RFID Could Tags Help Retail Brands Guard Against Theft?

Luxury retail has always faced one persistent challenge—loss prevention. Each year, retail theft drains nearly $32 billion from the industry, with high-end fashion items being top targets for black-market resellers. However, technology is rewriting this story. From RFID tags that provide real-time product tracking to smart inventory systems that detect unusual patterns, innovation is tightening store security and optimizing inventory control.

What’s even more transformative is how digital intelligence extends beyond security. Today, tools like an AI wardrobe stylist not only help retailers understand consumer preferences but also enhance personalized shopping experiences while reducing unsupervised handling of premium items. Together, these advancements create a safer, smarter, and more connected retail ecosystem—where efficiency meets elegance.

Want to know more about the trending retail technologies, smart fitting rooms and how they can maximize your sales? Contact our Magento developers today!