How to Launch and Expand your eCommerce Business With Speed?

Published March 30, 2021

How to Launch and Expand your eCommerce Business With Speed?
Most of the retail stores and business outlets have partially shifted their products online for a reason. Customers’ needs to buy online have evolved after the pandemic outbreak.Now more than ever, customers are now habitual of shopping digitally. They also want they are in good hands when it comes to eCommerce shopping. They want everything they’re looking for on a single platform—when being specific to the product category.If it is kitchen tools they will expect all things kitchen- whether it is appliances, cooking ingredients, or aprons.Retailers that moved online quickly with “little or no homework” for successfully running an eCommerce business are now looking to make their shift sustainable.They are now scrutinizing:

  • Technology and infrastructure.
  • Talent recruitment for marketing, products’ placements, understanding customers.
  • Enhancing features and functionalities on their existing eCommerce apps.

But everything on speed.

To expand an eCommerce business with speed there is a slew of things that needs an uptick with precision. In fact, eCommerce giants that have cultivated those strategies are 4X ahead of their competitors.

Here in this post, we will cover the most specific eCommerce accelerators that can help online retailers to fuel their successful expansion.

But before that for the companies still operating offline in traditional brick-n-mortar stores and looking for the roadmap to build an eCommerce app here is your step-by-step guide.

How to Build an eCommerce App Quickly?

Following these simple and agile steps can help you lead the speedy mCommerce app development process and launch it quickly.

1. Contact A Reliable Ecommerce App Development Company

Look for a Mobile App Development Company having sound expertise and an expansive portfolio in eCommerce platforms like Shopify, Magento, WooCommerce, Drupal, Opencart, etc.

2. Hire Tech, Design, And The Marketing Team For Full-Time Basis

Hire dedicated eCommerce developers, UI/UX designers, and marketing teams for efficiently implementing customer touchpoints that improve customer experience, enhances engagement, and boost conversions during the entire customer journey after onboarding on the app.

3. Assign The Roles And Responsibilities To Each Team

Ideally, an eCommerce solutions provider gives charge to each operational team for setting up the online store. Right from the warehouse receiving an order to the package getting delivered to the customer. The features packed in the app to make this journey smooth and frictionless are all segregated and defined to build it iteratively by the designated design and development team.

Whereas, the marketing team activates two months before the app launch. Their responsibilities include creating an in depth marketing launch plan, setting up a CRM system to grow the database and an outstandingly memorable and creative campaign planning that covers all online as well as offline platforms.

4. Ask Them To Follow The Agile Process Of App Development

Agile/Scrum software development process will allow you to make continuous improvements while development and execution. This approach will help you to enable agility in development as the teams will work in short cycles or sprints, include daily/weekly stand-ups and retrospectives. They will take feedback from you at the end of each sprint and this way you can ensure if the development till date is moving as per your expectations.

5. At The End Of Each Sprint (Weekly), Check The Newest Developments

As discussed above, the Agile or scrum model prompts teams to gather at the end of each day and update each other about the latest developments. This helps them to identify if everyone is working in sync. Being a client, you can take weekly meetings to stay updated with the progress.

6. Work On Improvements And By Third Month Your Ecommerce App Should Be Ready!

As you perfect developments after each sprint, you cut short the bugs, errors, and surprises that you might have got at the end of a ready product if working through any other software development approach.

After the continuous iterative improvements, by month three your mCommerce app solution should be ready to be launched in the market.

Looking to build an eCommerce app from scratch that would be loved by customers? Know how our digital leaders can help you out!


How to Expand Your eCommerce App with Speed?

For many online retailers, successful eCommerce expansion entails a big deep enhancement in customer engagement journey entrenched with test and learn mindset, according to a recent Mckinsey article, “Think fast: how to accelerate eCommerce growth”.

Let’s get the elements clear that have proved the online retail organizations adapting it are more successful than their industry peers.

A Test-And-Learn Culture

The problem with companies, retailers, and brands—and all eCommerce businesses online—is that expectations are too high and approaches toward goals weak. Failure and losses are just part of a continuous journey, not the result.

The cost of exploring new knowledge has an equation with acceptance of failure. The outcomes of “Testing and learning” should be the creative activation points of any company’s formula for revenue growth regardless of the end result. If the experiment fails, the teams are empowered to continuously improve and innovate. This is how they know the Dos and Don’ts.

As per a Mckinsey research, more than 50 percent of companies who comes in top ten for their revenue growth are more nimble and effective than their peer companies in testing ideas, measuring results and executing changes to products, services and way of working.

For integrating a test and learn culture in your organization:

  • Look for new tools and practices that can fuel your company’s performance
  • Fish out time to learn a new solution at-least monthly
  • Ensure the knowledge and learnings takes a shape of training modules and programs
  • These programs should be broadcasted across the organization

Actions To Support Rapid Reaction

Expert Digital marketers have integrated analytics and AI-driven predictive tools in their online supply chain. This helps them in analyzing traffic data and customer experience on their eCommerce website. These tools also allow marketers to track customer satisfaction, helps UX designers to create user empathy maps, and analyze where the users are getting stuck.

Doing this, enables them to quickly capture and score changes in product placement strategies, enhance channel engagement, prioritize frequency of campaigns, and optimize the website for real-world performance.

Thus, making the website more feasible and agile to quickly move to opportunities.

A Customer-First Commitment

For successful online retailers adding value to their services means satisfying customers to the core. And the key to customer satisfaction heavily lies in enhanced customer experience.

A customer-centric company will always walk in their customer’s shoes and invest to identify the pain points of the customers, their needs, their opinions, feedbacks, reviews– all gathered from the data and analytics tool synced with an eCommerce app, social media channels, physical stores and other customer-facing channels.

The customer-centric company online retailers (both B2B and B2C) will forcibly work to curb the customer issues and try to dig how the customer experiences problems or issues, where do they get stuck, what they ignore, or keep interest in.

This whole data helps them to build a truly resilient, future-proof, customer-centric website that converts, engages, and helps them to quickly expand.

How Codiant is Helping eCommerce Brands and Online Retailers?

Codiant helps brands and retailers to quickly move their stores online by building a fully flexible, scalable and robust eCommerce website and app platform that boost traffic with its customer-centric functionalities and engagement programs, increase conversions through strategic marketing campaigns, and helps in generating smart ROI.

We have developed a slew of eCommerce apps and websites that have helped our clients increase customer retention rate and soar revenue 10X more than their traditional buying and selling platforms.

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