Top 10 Tips to Boost Revenue of a Fashion eCommerce Mobile App
- Implement Effective SEO Strategies
- Personalize Everything
- Introduce Influencer Marketing
- Integrate Advanced Technologies
- Create Interesting, Engaging & Useful Content
- Track Your Progress and Analyse Data Regularly
- Easy and Convenient Return Policy
- Partner with Complementary Brands
- ReCommerce and Rental
- Reduce Friction in the Checkout Process
1. Implement Effective SEO Strategies
For any business app or website, its presence in the competitive market is quite valuable and can be handled by following effective SEO practices. Platform optimization helps to rank your business higher in the Search Engine Result Pages (SERP).
It is a crucial aspect and an important strategy for eCommerce app businesses to attract more organic traffic and ultimately boost revenue. However, make sure to design an intelligent and business-specific SEO strategy, relevant target keywords, produce high-quality content, manage website loading speed, provide good quality images, and many more.
2. Personalize Everything
According to reports, about 43% of user purchases on any fashion eCommerce app are influenced by tools like personalized recommendations or promotions. Among them, almost 75% of customers prefer personalized messages, offers, and experiences from brands. Hence, the point to be considered is that customers are liking this and prefer personalization.
Therefore, you can also integrate personalized recommendation algorithms in your fashion eCommerce mobile app development. But, make sure you use it cautiously and intelligently because overdoing anything could harm your business too.
3. Introduce Influencer Marketing
Going with micro-influencers, especially those who are of your industry/niche can contribute a lot in engaging new customers and promoting revenue generation on a long-term scale. These influencers can instantly boost your brand and help to reach your target audience in a dramatic way. The micro-influencers are very effective and budget-friendly for any online fashion retail store.
Influencer marketing is a very effective tool to increase conversion. In your eCommerce app, you can use unique links for each influencer and discount codes (if any) for a definite period. This will help you to easily track the sales that came through the influencer’s post.
4. Integrate Advanced Technologies
The fashion industry is brutal and leaves no opportunity to stand out from the competition. Due to this, most companies are heavily inclining toward digital changes and are embracing the latest trends, tools, and technologies to gain more customers. In this reference, AI, AR, and VR are the highly adopted technology in the fashion industry.
In fashion eCommerce applications, AI is used for enhancing user experience and interaction with the platform through Chatbots, recommendations, etc. Whereas, AR and VR technologies are used to personalize the user experience and make it fun and interesting to interact with the digital store while making purchasing decisions easier.
5. Create Interesting, Engaging & Useful Content
Grabbing people’s attention with interesting yet meaningful content to purchase your product is a great way to attract organic traffic to your digital fashion store. Content is a very effective mode of sharing authentic and valid information to grab the reader’s attention, which will position your fashion brand as an authoritative voice in your vertical.
The interesting stuff on social media platforms usually attracts the reader and can easily divert them to your digital eCommerce store. So, maintain the post quality as your requirements evolve occasionally, this will definitely drive a potential customer to your fashion eCommerce app.
6. Track Your Progress and Analyse Data Regularly
For an intelligent eCommerce business owner, it is crucial to track your business activities, sales, web and app traffic and data analysis regularly to figure out your progress. It will help you to analyse whether all your implemented strategies are working as per your expectations or not.
The detailed data analysis will also help you to formulate strategies and implement necessary changes to achieve your sales target and boost revenue as well.
7. Easy and Convenient Return Policy
To boost your fashion eCommerce mobile apps’ sales, businesses must follow an easy and convenient practice of return policy. Customers often experience misfit, colour and other issues with their wearables and seek return or replacement for it, where they usually encounter rigid return policy to do so. Such business practices make them most unlike and non-preferable among customers, as well as fails to attract repeated customers at a percentage.
But being a responsible and intelligent business person, you should integrate an easy return policy to let the customer feel valued and become a regular customer. So, ease your return policy and let the customer feel important and heard. It will motivate them to return to your platform again and gradually become loyal customers.
8. Partner with Complementary Brands
With your fashion eCommerce app development promote your business scaling with cross-marketing i.e. partnering with other brands with a similar target audience, but a complementary product. This partnership will help your businesses to reach new customers and a relevant too. Your purpose for preferring cross-marketing could vary based on your business requirements and target audiences.
Partnering with a complementary brand is usually quite a challenge for any business. It requires a lot of research and detailed information about your brand, requirements and of the complementary brand as well. It will help you easily reach a similar audience and ultimately boost the revenue of your fashion eCommerce store.
9. ReCommerce and Rental
It is not at all a new concept; the fashion industry is following this concept for a long time. Likewise, being in the fashion world you can also adopt reCommerce or resale, which includes renting, reselling, or thrifting of apparel.
People can sell or donate their old apparel, whereas other people can buy or rent it at a cheap price and do a new look at each event.
Well, every good thing comes with a price and price do not capture all costs. There are drawbacks too. Similarly, renting luxury apparel and getting it returned in the same condition might be an issue and can be vulnerable to frauds and thefts.
Therefore, placing terms and conditions beforehand can save you from unwanted mishaps and help in dealing smoothly in streamlining your online consignment operations.
10. Reduce Friction in the Checkout Process
The checkout process is very crucial and final step of the customers’ shopping journey on your fashion eCommerce store. Therefore, while developing a fashion eCommerce mobile application make sure to provide a smooth and easy checkout process for your customer to make their entire experience faster and friendlier with your fashion eCommerce store.
To improve the checkout process, ensure the eCommerce mobile application is optimized for all mobile devices, offers multiple payment options, provide clear order, payment and delivery instructions, and provide a progress indicator to help customer to figure out the order status at a glance.