Healthcare Messaging App Development for Patient-Centered Engagement

  • Published on : August 29, 2022

  • Read Time : 11 min

  • Views : 8.9k

Healthcare Messaging App Development

In recent years, patients have become quite a lot aware, attentive, and involved in taking care of their health. The healthcare apps are turning out to be a very effective mode to have communication with the patient and engage with them to gain good results. To maintain uninterrupted communication and healthcare updates, the hospitals are using patient-centered healthcare messaging apps.

Not only hospitals but also the patients are getting aware of technology and using patient-centered engagement apps.

The stats about the same will support the statement positively – in 2020, the global patient engagement solutions market size was valued at about $15.1 billion. Moreover, it is estimated to expand at a CAGR of 21.4% by 2028. On the other hand, the US patient engagement technology market is expected to reach $9.4 billion by 2023.

The patient-centric healthcare app development with chat integration is expected to experience a blooming growth in the technological world. So, let’s explore in layman’s terms what exactly is patient-centered engagement and healthcare messaging apps, as well as how it is impacting the healthcare industry.

What Is Patient-Centered Engagement And Why Is It Important To Digitalize It?

Patient-centered engagement in healthcare fosters collaboration between patients and providers, facilitating informed decision-making for tailored treatments. Digitalizing this process via healthcare messaging apps enhances communication, improves outcomes, reduces costs, and promotes patient satisfaction, ultimately transforming healthcare delivery.

All these varied aspects of the treatment will contribute to improvements in the diagnosis and treatment of the patients’ health.

In simple words, “the patient-centered engagement is an association between the healthcare providing team and the patient, here both the individual share details to find the most suitable treatment.”

These healthcare messaging apps, allow doctors and patients to connect with each other anytime and anywhere to diagnose and study the patients’ conditions, and provide correct diagnoses and supporting information at the right time.

Such patient care goals can be achieved with the help of patient-centered engagement software. The healthcare messaging apps can facilitate communication between the patient and the healthcare providers to deal with health issues instantly and easily. There are some other valuable reasons that may benefit the digitalization of doctor and patient engagement through healthcare messaging apps;

  • Improves the outcomes of patients’ care.
  • Pace up patients’ satisfaction with their experience.
  • Reduces the expense for patients, bill payers, service providers, as well as the entire healthcare system.
  • Promotes improvement in patient retention rate, more referrals, and better reimbursements.

Benefits of Having a Patient-Centered Engagement System

Benefits of Having a Patient-Centered Engagement System

Top Benefits of Patient-Centered Engagement System

For Patients:

The patient engagement concept is quite similar to customer engagement in business. To make all this possible a variety of tools, actions, and processes are required, which help patients and healthcare service providers to make informed decisions. Overall, the healthcare messaging apps attract patients’ engagement and the benefits it has are as follows;

  • Reduces emergency care visits and readmissions as well.
  • Reduction in emergency healthcare services and visits, which automatically reduces the overall healthcare expenses.
  • Patients with better access to health status and data will encourage them to take ownership and be responsible for their health.
  • The patient can access round-the-clock services while being anywhere and anytime.
  • Carry out effortless appointment scheduling and rescheduling.
  • Positively influence the patient’s health to get expected outcomes.
  • The patient can communicate personally with the healthcare provider, rather than discussing in front of a group of people.
  • Experience enhanced communication with centralized conversations.

For Healthcare Providers:

Poor patient engagement strategies can have a drastic impact on the processes of hospitals and the healthcare sector as a whole. However, all the processes and patient interactions can be streamlined with the patient engagement healthcare messaging app. These engagement apps along with patients can also provide benefits to the healthcare providers, and are as follows;

  • Minimizes no-show with additional features that enables appointment reminders and hassle-free rescheduling.
  • Cordial medical assistance supports attracting new patients as well as gaining loyal patients.
  • Patient engagement allows healthcare providers to share the responsibilities of patient care and management.
  • Regular communication and effective collaboration with the healthcare service providers ensure quality assistance.
  • Patients like to feel privileged and gain special attention from the healthcare provider. Such, patient engagement promotes to gain patient retention rate in the long run.
  • The best assistance and easy communication promotes the patient to connect with a specialist for a routine check-up. This positive attitude and enthusiasm of patients help to increase revenue generation for the healthcare service providers.
  • The easy appointment booking and instant doubt clarification of patients lead to regular doctor visits and greater compliance with healthcare plans.

Standard Features Required in Patient Engagement Messaging App

To purchase or build a patient engagement messaging app, the hospitals can follow the list of basic features that can be integrated into the system and provide a streamlined experience to patients.

  • Register new patients and manage digitally every individual’s medical history.
  • Easy process of scheduling and rescheduling appointments.
  • Communicate with healthcare providers through messages and video calls while maintaining the security and privacy of the shared information.
  • Send appointment reminders via text or app notification.
  • Support multilingual to enable easy communication for the patients and the healthcare providers.
  • Informative content to educate patients through multiple means by using customized content in the form of text, video, and other means.
  • Supports online billing and payment
  • Remote access to laboratory results engages more members to take care of themselves by following easy processes.
  • Customized platform content to provide a personalized touch to each patient, it includes secure messaging and voicemails, appointment details, diagnosis status, and language preferences.
  • All the communication should be highly secure and should abide by medical laws, like HIPPA.
  • The patient engagement app should also integrate with EHR care providers so that patients can generate a request for reports in a safe and secure environment.

Strategies to Engage Patients with Healthcare Messaging App

The healthcare service providers establish a patient-centric care model and follow it as their business priority. But, being in the same industry if you are failing to follow a similar path, then it’s high time for your organization to implement a customized patient engagement strategy. Hence, to build a firm foundation to engage patients, the underpinned strategies can be followed.

  1. Define the Target Audience
  2. Personalized Experience
  3. Introduce Humanized Approach
  4. In-App Messaging and Notification
  5. Measure Engagement with Analytics

1. Define the Target Audience

Consumers with a variety of requirements, demographics, and lifestyles have varied healthcare expectations. Therefore, following a generalized approach for every patient is not going to work as it is expected. Hence, market segmentation can help to identify the right target market and their requirements, which enables to present the appropriate solution by following the right communication approach, and gaining the healthcare messaging apps goal.

2. Personalized Experience

With growing demand and health issues the healthcare consumers used to look for a personalized experience and can avail such facilities when, how, and where they like to. Evidently, every consumer seeks different requirements. But, with a vast amount of data and consumer requirements, it becomes easier to analyze the requirement and customize the experience. To provide such personalization for every individual, the customer experience measurement tools can also be used to see whether the efforts are working out positively or not.

3. Introduce Humanized Approach

For healthcare companies, the patients should not be treated just like a source of generating revenue or they shouldn’t be treating them like the product, as it will never support in building a cordial relationship with them.

A b emotional connection or a humanized touch within the collaboration can help to build an effective, long-term, and trustable engagement. The humanized approach through the healthcare messaging app can be made by introducing a familiar face or a brand ambassador to the company. In addition to that, you can also share some real-life stories, or provide some informational reading stuff with patients to build a sense of trust.

4. In-App Messaging and Notification

The in-app messaging and notifications are for the targeted audience only, to reach them personally and hold their attention over specific activity. This patient engagement strategy will support reminding them to complete an action. Additionally, this strategy can also be used to communicate new features, offers, and discounts available for app users.

5. Measure Engagement with Analytics

To retain customer engagement for a longer period, it is important to analyze their activities and measure them. A huge amount of customer data is created regularly, hence it becomes necessary to analyze it and deduce effective insights.

These insights help to understand the specific customer requirement along with the understanding of what strategies works and what doesn’t; plus, you can figure out what triggers help patients to engage and what will keep them engaged for a longer time.


At Codiant, we have decades-long market experience and immensely talented techies that work closely with clients to build custom solutions for healthcare apps, telemedicine apps, and patient-centered engagement healthcare messaging apps.

Our expert team helps to analyze the market trends and select the most suitable web development framework, front-end and back-end technologies, database, and other suitable tools and technologies that are required to build the market-ready solution.

If you are also looking for a healthcare messaging app development company, then Codiant could be your most reliable partner in achieving your business goals and gaining long-time engagement.

Looking For A Reliable And Holistic Healthcare App Development Company For Your Hospital Organization? Look No Further!


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