10 Surefire Ways to Boost E-commerce Website Sales

Published July 29, 2019

eCommerce Website Improvement Ideas to Boost Sales

Before just taking our business online many of us daydream of our online business getting bunch of leads, bulky shopping carts, a flood of incoming payments making our bank accounts fat. But all those fantasies becomes a nightmare as soon as we jump online without understanding the methodology of building a quintessential e-commerce website that churns ROI.

e-commerce website

We’re here with a checklist that works across all business types, size and categories. Whether your website holds a small retail business or a juggernaut e-commerce like Amazon this website assessment check has many things to hook you up and mull over.

Related Reading: How to Develop an Ecommerce Mobile App?

Create A Well-Planned Homepage

Your home page should clearly underline these four things:

  • An image that clearly draws the eye with clean and simple CTA’s.
  • Tagline that encapsulates your brand’s message and it’s USP in clear words.
  • A minimalist design without distractions that effectively covers your product line.
  • A quick sign-up form which can be created through social media logins.

You’re more likely to lure in potential customers if you can effectively communicate this information.

Don’t Ignore The Color And Conversion Theory

Colors go beyond aesthetics and influences buyer moods and emotions. Depending on the colors you choose for your website design, you can evoke feelings of trust, security, urgency, relaxation and much more. 92.6% of people say the visual dimension is the #1 influencing factor affecting their purchase decision. So, better adopt color psychology and fuel the conversion rate.

Show Online Reviews, Customer testimonials For Signaling Trust

Displaying online reviews, feedbacks on the front creates a sense of trust and favorable perception of your brand. So, if you have an impressive list of customer reviews, don’t let it rest in the cave and just show it off to your potential customers.

Create a Sense of Urgency

Persuade your prospects to shop by luring them through offers, promo codes, coupons that will end in short timeframes. Create a sense of urgency like if not now than they might lose it forever.

Offer Fewer Choices

Sometimes less is definitely more! Of course, giving more choices in the product line is a good thing that entices customers and bring them back. But a great variety of choices lands customer to an ‘indecision’ mode which mostly leads to lost sales. So, maybe its time to restructure the products carefully and narrow the categories that may overwhelm customers at a certain point.

Create A Frictionless Checkout Process

Secure more conversions by optimizing your site’s checkout process. Here’s a checklist to help you re-assess the checkout process:

  • Remove unnecessary navigational links.
  • Do give the option to log in but don’t make it mandatory.
  • Create a one-page checkout by fitting the shipping and billing info on the same page.

Provide Multiple Payments Options

Give your consumers multiple choices of clearing bills. Be it credit cards, debit cards, Mobile wallet or COD. You should be open for all options, thus making it easy for your prospects to give money.

Offer A Money-Back Guarantee

Online shopping is still the most risk-taking job for customers where they doubt the product authenticity represented and feel unsecured about the payment if the product does not come alike as expected. So, why not overcome this insecurity of consumers by offering them a money-back guarantee!

Keep your Users Acknowledged

Keep your users informed after any type of successful activity (e.g. order shipped, out for delivery, on the way). This keeps the users into the loop and increases brand reliability.

Don’t Forget The Significant Role of Push Notifications

No matter how well you’re doing in featuring your products and advertising them, you aren’t going to convert your customers unless you remind (read notify) them of their wishlists, items in bag, missing offers, deadlines of coupons, new added products, etc. that compel them to come back to your website and shop more.

Now you must be pretty much acquainted on how your website will make a sale through these absolute ways. For more such insightful posts on boosting your sales stay tuned with Codiant and make a direct impact on your bottom line.

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