Ecommerce platform Transforming Beauty Shopping with On-Demand Convenience
- IA PLANNING
- USER JOURNEY
- UX STRATEGY
- UX/UI DESIGN
- BRANDING
- TESTING
- iOS
- Android
About Play Beauty
Play Beauty is a dynamic on-demand e-commerce platform tailored to meet the beauty and styling needs of modern consumers. Designed to bridge the gap between beauty brands and customers, the platform enables users to browse, purchase, and receive high-quality cosmetic products from top brands with ease. Through its seamless interface, Play Beauty empowers professional and non-professional stylists alike to explore, recommend, and sell premium beauty products online. It has ability to deliver cosmetics directly to customers’ doorsteps while also offering in-person purchases via beauty vans. The platform enhances convenience, making beauty shopping an effortless experience for all.
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Client’s Location
United States
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Development Time
12 Weeks
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Target Users
Beauty Enthusiasts, Professional Stylists & Beauticians
Technologies Leveraged
We utilized strong and secure technologies, tools, and frameworks in the app to speed up the development of new features and functionalities.
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Swift
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NodeJS
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MongoDB
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Firebase
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Laravel
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HTML5
The Need
With the growing demand for personalized beauty solutions, consumers often struggle to find the right products that suit their skin type and preferences. Many shoppers also lack access to a diverse range of beauty brands, leading to multiple trips to different stores. To address this gap, the client envisioned an on-demand e-commerce beauty app that provides an extensive selection of branded cosmetics in one place. By integrating an easy-to-use interface with a home delivery model, Play Beauty revolutionized the way people shop for beauty products.
Client Goals
Play Beauty partnered with Codiant to create a platform that enables beauty lovers and professionals to buy products directly from beauty vans, explore preferred beauty products as a guest login, and enjoy a hassle-free shopping experience. Additionally, it sought to promote social responsibility by offering users an option to donate to listed NGOs.
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Key Objectives
- Develop a feature-rich platform for effortless beauty shopping.
- Enable direct cosmetic product purchases from beauty vans.
- Offer a guest browsing option for seamless shopping experience.
- Integrate donation features for supporting social causes.
- Facilitate professional recommendations to boost product discovery.
Mobile Visual Designs
Our UI/UX designing team developed hi-fi prototype after low-fi approval, through attractive user interfaces and aesthetically appealing layouts.
Development
Our web development team started working on developing separate modules and detailed features for all the important stakeholders including patients as guest users and registered users. They implemented features like:
Easy Sign-Up/Login
Users can quickly register or log in with social media, phone numbers, or email for easy access.
Product Discovery
Browse through categorized product listings to easily find beauty products with an intuitive, user-friendly interface.
Brand Selection
Select your preferred cosmetic brands to enjoy a more personalized shopping experience tailored to your needs.
Push Notifications
Receive timely, real-time updates about product availability, exclusive offers, seasonal discounts, and new arrivals.
Multiple Payment Gateways
Pay securely through various reliable options, including net banking, credit/debit cards, and cash on delivery.
Wishlist Feature
Save your favorite beauty products to a wishlist for easy access and quick future purchases
Ratings & Reviews
Leave ratings and reviews based on your experiences, helping others make informed shopping decisions easily.
Order Tracking
Track real-time order status from purchase to delivery, ensuring customers stay informed throughout the process.
Customer Support
Access a dedicated help section to quickly resolve any queries or issues that may arise efficiently.
Profile Creation
Drivers can easily register and manage their profiles, ensuring smooth onboarding and easy account updates.
Availability Settings
Set your availability status to accept or reject orders, ensuring drivers only take on feasible deliveries.
Booking Information
Track scheduled deliveries and save important booking details for easy access to past transaction history.
Cost Estimation
Drivers can calculate the cost of their services, offering transparency, accuracy, and building customer trust.
Push Notifications
Receive instant, real-time notifications for order updates, customer queries, and important platform announcements.
In-App Messaging
Communicate directly with customers and admins through in-app messaging to resolve any issues quickly.
Route Optimization
Integrated navigation helps drivers find the most efficient routes for timely, accurate, and safe deliveries.
Earnings & Payouts
Track earnings in real time, view transaction history, and receive payouts seamlessly without delays or hassle.
Order History
Review past deliveries and manage completed transactions to keep an organized record of activities efficiently.
User Management
Admins can easily oversee, edit, and manage customer and driver accounts for smooth platform operation.
Product Management
Admins can easily add, update, or remove products and brands to keep the catalog fresh and relevant.
Order Monitoring
Track real-time transactions, deliveries, and inventory to ensure orders are fulfilled accurately and on time.
Subscription & Payments
Handle subscriptions, process transactions, and manage driver payouts efficiently without delays or complications.
Push Notifications
Send push notifications to users and drivers about new offers, updates, and important platform announcements.
Reports & Analytics
Generate detailed reports on sales, user engagement, and revenue trends to guide strategic decision-making.
CMS Management
Update and maintain static pages like FAQs, Privacy Policy, and Terms of Service to ensure clarity.
Discount Deals & Offer
Create, manage, and modify discounts, promotions, and campaigns to attract and retain customers effectively
Complaint Resolution
Resolve customer or driver complaints efficiently to maintain high satisfaction levels across the platform.
Project Outcomes: Evaluating the Impact
By prioritizing user convenience and brand accessibility, Play Beauty has established itself as a go-to destination for beauty enthusiasts, setting new standards in the e-commerce beauty industry. Key outcomes include:
- Streamlined cosmetic shopping by integrating multiple beauty brands, allowing users to access a vast range of products in one place.
- Enhanced shopping experience with seamless app interface, real-time order tracking, and multiple purchase options significantly.
- The platform’s ability to onboard brands and offer direct-to-customer sales boosted its market presence and revenue potential.
- The unique beauty van feature and professional stylist recommendations gave Play Beauty an edge over traditional e-commerce beauty platforms.
Read More Case Studies
We extended our services to scale operations & services of our global clients. Team Codiant received much appreciation for quality solution offerings and successfully build a trustable relationship with each client.
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