How Generative AI Is Reshaping Retail and E-Commerce

A Generative AI Playbook for Retail and E-Commerce

Retail is at a turning point as generative AI reshapes how brands sell, personalize, and operate. From AI-powered sales assistants and immersive shopping experiences to predictive inventory and smarter merchandising, AI is moving from experimentation to execution.

This eBook explores how retail and e-commerce leaders can apply generative AI to drive growth, improve efficiency, and create differentiated customer experiences—while adopting AI responsibly and preparing for the future of digital retail.

A-Generative-AI-PLAYBOOK-for-Retail-and-E-Commerce

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    Inside the eBook

    • Why generative AI is becoming a core retail growth driver
    • AI-led personalization and next-generation shopping experiences
    • Virtual assistants, try-ons, and AI-powered product innovation
    • Smarter inventory planning with predictive AI insights
    • Ethical considerations and trust in AI-driven retail
    • The future of generative AI in retail and e-commerce